Who the heck are we...?

Whatevs Apparel is a brand and online retailer based in Clearwater, Florida. Created by Matt Mitchell in late 2016 with the help and support of his friends and family.

It began as a fitness brand with soft comfortable shirts and tanks perfect for those hot Florida days at our Crossfit box.  With smart and fun designs the adventure of having a small business began. It then branched out into designs for just about anything...hence, the name.

Whatevs Apparel

Shirts & Tanks for whatever mood you are in.